Discover the Difference
Step into the world of Phoenix Evolutions, where strength is born from resilience. Our brand name holds profound symbolism - the phoenix, a symbol of rebirth and renewal, and 'evolutions,' representing the continuous journey toward becoming the best versions of ourselves. We're more than just a fitness apparel brand; we're a movement inspired by the incredible power of the inner strength that resides within the mind, body, and soul. Our brand stands for triumph over adversity, and empowering people along their wellness journeys.
A Journey of Resilience and Healing
Our founder, Cristina Lauren, knows what it means to face challenges head-on. As a competitive soccer player, she encountered three ACL injuries that tested her strength and determination. Through surgeries, months of physiotherapy, and a myriad of emotions, she emerged as a true phoenix, rising stronger and fiercer each time. Her journey not only led her to compete in the Toronto Waterfront Half Marathon and the Iron Girl Sprint Triathlon, but also became proof of her unwavering determination and her indomitable spirit.
Cristina's mission with Phoenix Evolutions is inspire others to overcome adversity, by discovering their inner strength to live an empowered life. Cristina is more than just a fitness enthusiast; she is a living testament to the transformative power of resilience, healing and triumph.
“I want people to wear Phoenix Evolutions to be reminded of everything they’ve overcome; to feel proud of who they are, draw on their resilience when needed, and move through life with a deep sense of possibility, gratitude, and service to others. I intend that Phoenix Evolutions offers the quality, performance, and style that athletes seek along their fitness journeys and becomes a go-to staple in their athletic wardrobe.”
-Cristina Lauren
Founder of Phoenix Evolutions
A Brand with Heart and Purpose
Cristina's journey also includes the profound loss of her mother at the tender age of 6. She addressed her grief in adulthood with the intention to heal and embrace it as an integral part of her life story. Through her healing process, Cristina discovered the transformative power of subconscious reprogramming and energetic healing.
She then founded Moms' Angels, a community initiative that offers solace and support to youth whose mothers have passed away, through community events and partnerships. When you make a purchase at Phoenix Evolutions, 5% of your purchase is donated to Moms' Angels.
BEYOND THE PHYSICAL
While Phoenix Evolutions was built on a foundation of physical strength, resilience, and performance, Cristina recognized that true transformation is shaped by patterns within the mind and deeper aspects of the self.
Through her personal healing journey and exploration of various non-invasive modalities, Cristina became certified in Subconscious Reprogramming, Reiki, and Thought Field Therapy, leading her to create Coaching with Cristina. In her practice, she works with individuals to identify and shift underlying patterns within the subconscious mind that influence how they think, feel, and respond in their daily lives, including in athletic contexts to overcome injuries and achieve performance goals.
Through a structured and personalized process, her work supports meaningful change across the mind, body, and spirit, allowing individuals to experience greater alignment, clarity, and fulfillment. To learn more about Cristina’s coaching services, visit: www.coachingwithcristina.com.
qualifications and certifications
Cristina Lauren is a triple degree graduate of the University of Toronto. Her qualifications include:
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Master of Education (MEd), University of Toronto
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Bachelor of Education (BEd), University of Toronto
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Bachelor of Physical and Health Education with Honours (BPHE), University of Toronto
Her certifications include:
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Personal Training Specialist
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Reiki Master
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PSYCH-K® Facilitator
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Thought Field Therapy® Certified
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Certificate of Completion in Digital Marketing, University of Toronto